P&G’s shift to ship diapers from China shows how imports have been more attractive because of the costs of U.S.-made goods, and that the consumer products maker is searching for a way to grow sales in its top categories like baby care. At Target, P&G's top-of-the-line Pampers Pure diapers cost about 37 cents per each size 2 diaper, fitting an infant weighing up to 18 pounds, while another Chinese-made luxury brand, Millie Moon, are 28 cents. Bumbum diapers are a penny less than Millie Moon. 

宝洁转向从中国采购纸尿裤，反映出由于美国本土制造商品成本较高，进口产品显得更具吸引力。这一举措也表明，这家消费品制造商正寻求在其婴儿护理等核心品类中实现销售增长。在塔吉特超市，宝洁旗下的高端系列帮宝适纯净（Pampers Pure）纸尿裤（适用于体重不超过18磅婴儿的2号尺寸）单片售价约为37美分，而另一款中国制造的高端品牌Millie Moon单价为28美分，Bumbum纸尿裤的单片价格比Millie Moon还低1美分。

Within China, however, P&G is reporting success within its Pampers brand. In a recent earnings call, executives told analysts taht Pampers is driving growth in the premium and super-premium segments of the market by consistently upgrading and clearly communicating its superior offerings to deliver ultimate comfort, protection and luxury softness on skin. In fiscal 2025, the diaper brand grew organic sales nearly 20% in China and increased value share by more than two points.